Whether Beatles or Stones, VW Beetle or Ford Capri, Pucci or Yamamoto: in the seventies style and fashion were full of opposites. Only on one thing fashionistas worldwide agreed: a burgundy leather accessories with a horseshoe were an absolute “must have”.
Since then, much has changed in the fashion world, even at AIGNER. What remains is the horseshoe logo and the commitment to luxury and product love. Today AIGNER is one of Germany’s best-known luxury and lifestyle brands: whether Tokyo Ginza or Dubai Mall in the Emirates – the fashion, leather and fragrance collections from Munich enjoy great demand at the best locations worldwide.
And that’s how it all began: In the thirties, the Hungarian-born Etienne AIGNER celebrated his first success as a bag designer at Paris Haute Couture shows. In the fifties, the presentation of his own collection in New York followed – for the first time carrying the typical “A” in horseshoe shape. This was the beginning of a success story that is still bearing fruit today.
From New York, his way led to Munich, where AIGNER became a cult brand in the 1960s and 1970s. Quickly, the horseshoe became no longer just an ornament, but an expression of lifestyle and freedom.
Despite the spirit of optimism and rapid developments in following years, AIGNER remained faithful to his principles and relied on values that last forever: a product from AIGNER always expresses commitment to sustainable values.
In 1975 the entry into the cosmetics market started with the scent Etienne AIGNER no. 1.
AIGNER has maintained the claim to create classics for decades. In the 1980s, AIGNER broadened its product range by licensing watches, jewelry and eyewear. 1990, women’s and men’s fashion collections followed.
In 2000, Etienne AIGNER died in New York at the age of 96. But the success story of the company AIGNER continues…
In 2003, AIGNER celebrated a spectacular debut at the Milan fashion shows. The relaunch of the brand architecture of AIGNER was a big success.
In 2005, AIGNER opened more than 25 new shops, expanded in the Middle and Far East and launched a highly effective quality offensive in the leather sector.
The life’s work of Etienne AIGNER – today a global luxury brand – is represented in over 40 countries in Europe, Asia and Africa as well as in the Duty-Free areas from Munich to Shanghai. A prestige brand that presents itself in 97 shops and over 400 outlets.
Today the brand is a symbol of unique craftsmanship, highest quality and perfection. A brilliant combination of German precision and Tuscan tradition. AIGNER – a German brand with an Italian soul.
StyleVision Hotel Supplies GmbH manages all AIGNER PARFUMS brands for the hotel, airline and cruise business. We are able to offer you the right brand solution for every target group and every ambience.
