WIENERBLUT – Luxurious and Handcrafted

It begins in 1873, when the term “Wiener Blut” (literally: Viennese blood) is famously coined as the idiosyncrasy of Viennese sociality. The formulas and fads of the eclectic, multicultural Habsburg Empire continuously inspire the creations of WIENERBLUT.

After many years of development work, the “Belle Epoque Edition” was launched in 2015. WIENERBLUT products are made from luxurious, handcrafted components in traditional factories in Western Europe. Only natural raw materials of the highest quality are used in the compositions.


Dedicated to Sigmund Freud, the founder of psychoanalysis and one of the most influential thinkers of the 20th century.

In the world of Freud, wood stands for sexual desire in general and the female bosom in particular. A milky fragrance that captures intimate skin feeling – with animalic and lactonic notes vibrating around a luscious woody core.

The gentle mimosa start is supported by a touch of eroticizing musk grain oil and determines the top note. The heart note is formed by a complex chord of cypress, sandalwood, roses, costus, cumin and lactones, which enrich the spicy heart with a fruity note. The sensual, erotic and warm conclusion celebrates with labdanum and ambergris in the base note.